Indian audio brand boAt has expanded its UAE retail footprint with a placement across Lulu Hypermarkets, bringing true-wireless earbuds, speakers, headphones, and charging accessories to shoppers in key Emirates. The move makes boAt’s full range available in several high-footfall Lulu outlets from today.
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Nationwide Placement Across Key Lulu Outlets
boAt has officially begun retail distribution of its audio and power-accessory portfolio at Lulu Hypermarkets across the UAE, with stock already on shelves in major stores, including Lulu Hypermarket Barsha and outlets in other emirates. The product mix in store includes true wireless earbuds (TWS), portable speakers, over-ear and on-ear headphones, the premium Nirvana series, and power banks/chargers.
In-Store Availability Details
Shoppers can find boAt ranges at multiple Lulu Hypermarkets across Dubai, Abu Dhabi, and Sharjah, with the initial rollout covering several high-footfall locations. Availability is being staged across outlets to match demand and shelf space.
Company statements
boAt said the partnership with the retailer will deepen its connection with UAE consumers and strengthen its offline reach in the Gulf. In a statement, boAt’s leadership flagged the UAE as a strategic market for its international expansion plans.
LuLu Group International welcomed the brand into its hypermarket network, with Mujeeb Rehiman noting the products’ appeal to Lulu’s shopper base. Mujeeb Rehiman said the brand’s “youthful energy and innovation” complements Lulu’s product mix.
Gaurav Nayyar (boAt) underlined that greater in-store availability through trusted retail partners is central to the company’s strategy to reach more UAE customers.
