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Dubai Plate Auction Sets a New Record
Dubai’s Roads and Transport Authority (RTA) has posted its biggest license plate auction to date, collecting Dh109 million from the sale of distinctive vehicle numbers.
The 120th RTA license plate bidding, held on December 27, 2025, attracted high-value buyers from across the UAE, reinforcing Dubai’s position as a global hub for luxury vehicle ownership and personalized plates.
The result also marks a fresh Dubai plate auction record, with demand strongest for low-digit and symbolic numbers — long considered status assets in the emirate.
RTA Auction Results: What Was Sold
The auction featured 90 premium vehicle plates, including two-, three-, four- and five-digit combinations. Interest remained strong throughout the evening, with several plates crossing multi-million-dirham levels.
Key auction figures:
- Total sales: Dh109,026,000
- Number of plates offered: 90
- Auction edition: 120th RTA distinctive plate sale
- Auction date: December 27, 2025
According to RTA officials, bidders were able to participate both online and in person, reflecting a growing appetite to buy personalized plate Dubai options through digital platforms.
How Much Did Plate 12 Sell For?
One of the biggest talking points of the night was plate number 12.
The plate, registered as BB12, sold for Dh9.66 million, making it one of the most expensive plates in the auction and placing it firmly among the most expensive number plate Dubai sales of recent years.
Other high-value plates included:
- AA25 – Dh8.04 million
- BB30 – Dh6.74 million
- CC100 – Dh4.21 million
The plate number 12 price drew attention due to its simplicity — a characteristic that continues to drive sharp competition during every Dubai vehicle plate sale.
Why Luxury Plate Buyers Keep Paying Millions
Short numbers, especially two-digit plates, are consistently viewed as premium assets. Industry insiders say wealthy buyers increasingly see plate ownership as a form of prestige investment, often traded privately after auctions.
Dubai’s plate market has a long history of record sales, including previous auctions where ultra-rare numbers crossed tens of millions of dirhams. This has helped shape the perception of Dubai car plate investment as more than a lifestyle choice.
As one auction attendee noted, ownership signals distinction — not just on the road, but in social and business circles.
Number Plate Auction Highlights
- Strong bidding competition across low-digit plates
- Private number plate prices remain resilient
- Online bidding expands access for high-net-worth buyers
- Growing demand from collectors and investors
RTA officials confirmed that proceeds from number plate auctions support public transport and infrastructure projects across Dubai.
Conclusion
The latest RTA auction once again proves that Dubai’s license plate market is far from slowing down. With RTA auction results crossing Dh109 million and plates like number 12 commanding premium prices, personalized plates continue to rank among the emirate’s most unusual — yet dependable — luxury assets.
As more buyers look to combine status with long-term value, Dubai’s distinctive plate auctions remain one of the city’s most closely watched luxury events.
