Binghatti Developers and Mercedes-Benz have unveiled Mercedes-Benz Places — Binghatti City, a Dh30 billion master-planned development in Dubai’s Meydan district. The project, formally announced at a signing in Stuttgart on 16 December 2025, will span more than 10 million sq ft and aims for an official launch on 14 January 2026.
Table of Contents
What was announced
Binghatti and Mercedes-Benz described the development as the first Mercedes-Benz branded city, bringing residential towers and an integrated urban ecosystem under a single master plan. The partnership expands Mercedes-Benz’s branded-real-estate strategy and marks Binghatti’s first fully master-planned community.
Project Specifications
| Item | Detail |
|---|---|
| Project name | Mercedes-Benz Places — Binghatti City |
| Partners | Binghatti Developers; Mercedes-Benz Group AG |
| Investment value | AED/Dh 30 billion |
| Site / area | >10 million sq ft (Meydan area, Dubai) |
| Signing ceremony | Mercedes-Benz Museum, Stuttgart — 16 Dec 2025 |
| Key signatories | Muhammad Binghatti (Binghatti Chairman); Mathias Geisen (MB Board Member) |
| Official launch | 14 Jan 2026 (scheduled) |
| Program | Multi-tower residential, retail boulevards, parks, mobility hubs, leisure, wellness, F&B and community spaces. |
Why it matters for Dubai’s real-estate market
The Dh30bn price tag places the development among the largest branded real-estate commitments in the Gulf this year. Developers say the design will follow Mercedes-Benz’s “Sensual Purity” philosophy and aim to translate automotive brand values into an urban living environment. Observers note the move underscores Dubai’s appetite for branded, lifestyle-led precincts that cater to high-net-worth buyers and global investors.
Design, features and timeline
- According to the developers, the master plan will include:
- Multiple Mercedes-Benz branded residential towers clustered into a single urban ecosystem.
- Retail boulevards, parks and green corridors, mobility hubs, wellness and sports facilities, and cultural/leisure areas.
- Delivery: marketing and phased sales are expected to follow the January 2026 launch; detailed construction timelines were not published in the release.
Reactions and context
At the signing, Muhammad Binghatti said the project reflects a shared focus on design, innovation and long-term urban development. Mathias Geisen framed the scheme as an extension of Mercedes-Benz’s branded real-estate strategy, moving the marque beyond cars into branded living experiences. Industry analysts say the project strengthens Dubai’s position as a testing ground for global luxury brands seeking deeper real-estate exposure.
What’s still unclear
Press material lists major program elements and launch dates but omits detailed unit mix, expected price bands, delivery phases and regulatory approvals. Prospective buyers should await the full master-plan release and sales brochure after the January launch.
Conclusion
Mercedes-Benz Places — Binghatti City is a high-profile experiment in brand-led urban planning. With a Dh30bn commitment and more than 10 million sq ft in Meydan, it will be watched closely by investors, regulators and rival developers as Dubai continues to blend luxury branding and property development.
